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A guide to selecting and maintaining handmade carpets for international customers

28 June 2025

by Nahid Salehi with No Comment posts

Iranian Handmade Carpets: How to Choose and Maintain Them in the Global Market?

Iranian handmade carpets are not only decorative items but also symbols of the history, culture, and authentic art of Iran. These carpets are woven with natural fibers, vegetable dyes, and the skilled hands of nomadic and rural weavers, and their value goes beyond their material price. For international customers seeking a unique, durable, and authentic carpet, understanding the principles of selecting and maintaining these precious treasures is of great importance. In this content, we provide practical guidance for choosing the most suitable handmade carpet and properly caring for it.

How to Choose an Authentic Iranian Carpet?

When choosing, pay attention to the following points:

Recognizing Carpet Authenticity

The first and most important point in selecting a handmade carpet is to ensure its authenticity. An authentic Iranian carpet has the following features:

Handwoven: The back of the carpet should be irregular and have knots of slightly varying sizes. If the back is too uniform and machine-made, it is likely not handmade.
Yarn material: Wool, silk, and cotton yarns indicate authenticity. Synthetic fibers are not used in handmade carpets.
Traditional or mental design: Many nomadic carpets, such as Qashqai Gabbehs, are woven without a pre-drawn pattern, reflecting the individual artistry of the weaver.

Choosing a Design Suitable for Your Interior

Iranian carpets come in a wide variety of designs; from geometric and abstract motifs to classic floral patterns. It is recommended that:

For modern spaces, use carpets with simple patterns and neutral or minimalist colors.
In classic spaces, traditional patterns with warm colors such as maroon, navy blue, and saffron are more harmonious.

Zollanvari Company offers a collection of modern, traditional, and innovative designs tailored to various tastes and spaces.

Pay Attention to Size and Dimensions

Before purchasing, measure the intended carpet location. The carpet should not cover the entire floor area; leaving about 20 to 40 centimeters of visible floor around the edges provides a better decorative effect.

Principles for Maintaining Handmade Carpets for Longer Durability

These principles are as follows:

Avoid Direct Light and Humidity

Direct sunlight causes the natural colors to fade. It is best that the carpet is not exposed to direct sunlight or that thin curtains are used to filter the light. Also, the carpet should not be placed in humid environments as natural fibers are prone to decay.

Periodic Rotation and Moving of the Carpet

To prevent uneven wear on parts of the carpet (such as under furniture or high-traffic areas), it is recommended to rotate the carpet every six months so that the pressure is evenly distributed.

Safe Cleaning Methods

Regular dusting: Use a vacuum cleaner on low power and without a rotating brush. Rotating brushes may damage the carpet’s pile.
Immediate stain removal: In case of liquid spills, quickly absorb with a dry (not wet) cloth. For specific stains, use mild homemade solutions or professional cleaning services.
Professional washing: Every few years, the carpet should be washed by professionals with suitable materials to preserve its color and texture.

Storage During Non-Use or International Transport

For customers who may move the carpet to another country or not use it for a while:

Store the carpet rolled (not folded).
Wrap the inside of the roll with impermeable paper and place it in a cloth or cotton bag to prevent dust and pests.
Use natural moth repellents such as lavender or cedarwood tablets.

Maintenance of Handmade Carpets for International Customers

Choosing a Reputable Brand for Safe Purchase

Ultimately, quality, authenticity, and after-sales services are only guaranteed when purchasing from reputable brands. Zollanvari Company, with over half a century of experience in producing and exporting handmade carpets, is recognized as a pioneer in this industry. Their products are designed and manufactured in harmony with ancient traditions as well as global tastes.

Conclusion

Iranian handmade carpets are more than just decorative items; they are a blend of art, culture, and nature. Choosing the right carpet can bring beauty and authenticity to living spaces, and proper maintenance ensures its longevity for decades. International customers who know these tips will not only make smart choices but also play a role in preserving and continuing the life of authentic Iranian art.

Iranian handmade carpet market in Vancouver, Canada

28 June 2025

by Nahid Salehi with No Comment posts

The Iranian Handmade Carpet Market in Vancouver, Canada: A Reflection of Eastern Authenticity in the Heart of North America

The Iranian handmade carpet, a symbol of art, culture, and Iran’s ancient history, has enthusiasts and buyers in many countries around the world. Vancouver, one of Canada’s most populous and culturally vibrant cities, has become a promising market for showcasing this authentic Iranian art. The large-scale migration of Iranians to the area, coupled with global interest in high-quality handicrafts, has created a favorable environment for the growth and prosperity of the handmade carpet market in Vancouver.

Why Is Vancouver a Suitable Place to Sell Iranian Handmade Carpets?

Vancouver, with its diverse population and high income levels, is a popular destination for traditional and luxury arts. Iranian handmade carpets, as both cultural and decorative items, hold a special place in the city’s market.

A large Iranian and Persian-speaking community interested in preserving traditions
Local appreciation for cultural arts and handicrafts
A booming housing and interior design market that increases demand for rugs
A strategic geographic location for imports from Asia and the Middle East

Popular Types of Carpets in the Vancouver Market

Among the many types of Iranian carpets, certain designs and styles have become more popular in Vancouver. Canadian customers tend to prefer simpler patterns, natural colors, and small to medium-sized rugs.

Tabriz carpets known for their high intricacy and classic patterns
Gabbeh and kilim for their warm colors and rustic style
Na’in and Isfahan rugs with fine motifs and geometric symmetry
Tribal rugs with freeform designs and traditional colors

Challenges and Opportunities for Selling Iranian Carpets in Vancouver

Like any import market, the Iranian carpet market in Vancouver faces both challenges and opportunities. Understanding these factors can help sellers and importers perform more effectively.

Challenges:

Competition from inexpensive machine-made rugs
Lack of awareness among some customers about the differences between handmade and machine-made carpets
Customs issues and high import costs

Opportunities:

Growth in the market for luxury and artistic products
Interest in warm and cultural home décor
Presence of specialty stores and art exhibitions

The Role of Iranian Stores in Promoting Handmade Carpets

Specialized Iranian stores in Vancouver play a key role in introducing and selling handmade carpets. These stores not only offer authentic products but also share Iranian knowledge and culture with customers. One well-known and reputable store in this field is Zollanvari, which, with years of experience in importing and directly supplying handmade rugs from Iran, has made a significant contribution to the development of this market in Vancouver.

The Zollanvari store offers a diverse collection of handmade carpets, including Gabbeh, kilim, traditional rugs, and fine city carpets, successfully attracting both Iranian and non-Iranian customers. If you are looking for the best Gabbeh and kilim store in Vancouver, Zollanvari is one of the top choices that combines authenticity, quality, and variety.

Strategies to Boost Sales of Iranian Carpets in Vancouver

To increase the market share of Iranian carpets in Vancouver, both importers and sellers need to focus more on modern marketing tools and understanding the target market.

Create bilingual (English and Persian) online stores
Participate in local art and cultural exhibitions
Produce educational content about the differences between handmade and machine-made rugs
Offer after-sales service and consultation for choosing the right rug
Use social media to showcase designs and promote brands

Conclusion: A Bright Future for Iranian Carpets in Vancouver

Given the growing global demand for authentic and artistic products, the future of Iranian handmade carpets in Vancouver looks promising. Combining authentic Iranian craftsmanship with modern marketing tools can help this valuable industry access a wider market.

Stores like Zollanvari, relying on experience and direct relationships with Iranian producers, can play a pivotal role in expanding this market. This ancient art can continue to shine in Vancouver homes and convey the beauty and authenticity of Iranian heritage.

Handmade carpets and their impact on enhancing the artistic atmosphere of the home

24 May 2025

by Nahid Salehi with No Comment posts

How Do Handmade Carpets Enhance the Artistic Atmosphere of a Home?

Carpets are one of the most important elements in Iranian home decor. Handmade carpets add authenticity, warmth, and beauty to a home. In this article from Zollanvari, we explore handmade carpets and their impact on enhancing the artistic atmosphere of a home. Stay with us.

Handmade Carpets and Their Impact on the Artistic Atmosphere of a Home

In addition to their beauty, handmade carpets bring warmth to the home. Entryways and rooms without carpets look bare and incomplete. By adding a carpet to your home decor, you can elevate its appearance and make it more attractive. Using handmade carpets adds authenticity, warmth, and beauty to your decor and enhances the artistic ambiance of your living space. Walking on a handmade carpet also provides comfort and relaxation. To add artistic charm to a space, the carpet should be selected properly and suited to the environment. There are several key points to consider when choosing the right handmade carpet.

Home Decoration Style

When selecting a suitable handmade carpet, you should consider the style of your home. Below are some examples:

Traditional Style

In traditional decor, handmade carpets with classic patterns such as Afshan, Lachak-Toranj, Vase, and Hunting designs are ideal. Dark and warm colors like navy blue, red, burgundy, and cream blend well in this style.

Modern Style

In modern decor, handmade carpets with minimal, abstract, and geometric patterns are more suitable. Light, pastel, or neutral colors like gray, beige, cream, and white work well together in this style.

Bohemian Style

In the bohemian style, handmade carpets with ethnic and traditional motifs, tribal patterns, and vibrant colors are appropriate. Nomadic and Gabbeh rugs with unique designs and vivid hues can bring life to this decor.

Carpet Colors

Let’s explore carpet colors:

Complementary Colors: To make a space more attractive and harmonious, it’s better to use complementary colors in both carpets and other decor elements. For example, to match blue furniture, a yellow or orange carpet can be a great choice.
Analogous Colors: To create a calming and cohesive atmosphere, use colors from the same spectrum or those close to each other on the color wheel.
Neutral Colors: Cream, gray, silver, and white are neutral shades that can easily coordinate with various decor styles and color schemes.

Carpet Dimensions

Here are the standard dimensions:

Living Room: In the living room, the carpet should be large enough so that at least the front legs of the furniture rest on it. If you have a large space, you can opt for a bigger carpet that accommodates the entire furniture set.
Bedroom: In the bedroom, you can use smaller carpets beside the bed or place one underneath the bed so that it extends out from all sides.
Hallway: For hallways, long and narrow runners are the best choice.

Carpet Material

Handmade carpets are woven using different materials:

Wool Carpets: These are made from wool, known for being soft, durable, and a good insulator against heat.
Silk Carpets: Silk rugs have a distinctive sheen and are very luxurious and expensive due to their fine texture.
Silk and Wool Carpets: These combine the benefits of both materials, offering durability and shine.

Carpet Design

These include:

Busy Patterns: Suitable for large and minimal spaces where an intricate design can serve as a focal point.
Simple Patterns: Ideal for smaller or already busy spaces where less is more.

Carpet Quality

The number of knots per square inch is called the knot count. The higher the knot count, the finer and higher the quality of the carpet. The knot type—Persian or Turkish—also affects the carpet’s quality.

Final Word

Handmade carpets add charm, warmth, and authenticity to home decor, transforming the living space into an artistic and cultural environment that brings peace and comfort to family members. In this article from Zollanvari, we discussed the influence of handmade carpets on enhancing a home’s artistic atmosphere and shared essential tips for choosing the right handmade carpet for your decor.

What is a handmade carpet?

24 October 2024

by Nahid Salehi with No Comment posts

Have you heard of Cheniteh weaving?

Marquetry of handwoven carpets is one of the newest and most captivating handicrafts that, despite its beauty and authenticity, is still not widely recognized among art enthusiasts. This art uses handwoven carpets, renowned for their unique designs and charming colors, to create extraordinary works of art. The art of marquetry, or Cheniteh weaving, is a beautiful expression of this craft, combining weaving and design with precision and delicacy. In this article from the Zollanvari website, we intend to explore this art in detail. So stay with us until the end.

What is Cheniteh weaving or marquetry of handwoven carpets?

The art of “carpet marquetry” refers to a kind of creativity and finesse in combining Iranian handwoven fabrics with various objects and utensils. This art, introduced to the world of handicrafts in the 1980s, does not require traditional tools such as saws or blades and is created using materials like carpets, jajeem (a type of coarse fabric), kilims, and tools like scissors, wood glue, and merino wool. In this process, each piece of carpet is carefully selected; carpets with over 40 knots, especially those woven with pile, enhance the quality and appearance of the work. The seams of the work must be carefully covered with merino wool, as the use of low-quality external sealants does not ensure the beauty and durability of the piece. The marquetry design should harmonize with the object and maintain the symmetry of shapes so that the final result meets high visual standards.

How is Cheniteh weaving performed?

Handwoven carpet marquetry is an attractive and creative art form where pieces of carpets, jajeem, and kilim are artistically placed on various utensils and equipment. This technique allows you to utilize a variety of fibers, from coarse wool and pile to fine carpets, to create unique artworks. To embark on this artistic journey, you need essential tools such as scissors, wood glue, iron glue, pliers, needles, and merino wool. The final quality of the work depends on two key factors: the type of pieces used and the accuracy of execution. One of the most common issues in Cheniteh weaving is the presence of unwanted seams between glued pieces, which can affect the beauty of the work. Therefore, if you are interested in purchasing this attractive product, it is essential to pay attention to details like seams as well as the beginning and end of the work. A high-quality marquetry piece should not be easily recognizable, and the symmetry of the designs should be well preserved with the intended object.

Is Cheniteh the same as Cheniteh weaving or not?

Cheniteh is a type of traditional bag or pouch that plays an important role in nomadic life. This product serves as a place to store essential items like mirrors, combs, the Quran, and sewing tools. This artistic piece is woven with a handle made of its own yarn, allowing it to be hung or slung over the shoulder. Over time, the use of Cheniteh has gradually declined and is now mostly limited to decorative aspects in home and car decor. The designs used in weaving Cheniteh often include names of religious figures and motifs of birds and domesticated animals. Observing these patterns conveys a sense of freshness and natural life to the viewer. Cheniteh is not only a symbol of rich art and culture but also a deep connection to the history and traditions of the people.

Final Words

Marquetry of handwoven carpets is an attractive and innovative art that creates unique works of art using Iranian handwoven carpets. This technique, introduced to the world of handicrafts in the 1980s, does not require traditional tools and is done with materials like carpets, jajeem, and kilim. Today, handwoven carpets and kilims have found a special place among the people, and many prefer to use these products for their homes or workplaces. If you also intend to make a purchase, we recommend using the guide for buying silk handwoven carpets.

Iranian handmade carpet sales center in Europe

24 October 2024

by Nahid Salehi with No Comment posts

Introduction to the Iranian Handwoven Carpet Sales Center in Europe

The Iranian handwoven carpet, as one of the cultural and artistic treasures of Iran, has always been in the spotlight of art lovers and global buyers. These carpets are not only visually appealing and astonishing, but they also hold significant value due to traditional weaving techniques and the use of natural materials. In this content, we will examine the Iranian handwoven carpet sales center in Europe, particularly the “Zollanvari” collection. We will explore the unique features of this center, its connection with local weavers, the types of carpets and gabbehs offered, and its impact on promoting Iranian art and culture in Europe. This content will also delve into the history of Iranian carpets, their unique beauty, and the important role of the Zollanvari collection in introducing these artistic works to the European market.

History of Iranian Handwoven Carpets

Iranian handwoven carpets have a rich history filled with cultural events. The art of carpet weaving in Iran dates back centuries and has since become one of the important cultural and economic elements of the country. Iranian carpets have gained global fame due to their intricate designs, natural colors, and high-quality weaving.

The Art of Carpet Weaving

Carpet weaving is a handmade art that requires high skill and experience. Iranian weavers inherit this art from previous generations and produce carpets with love and care. Each carpet tells a story and reflects the culture and history of the region where it was woven.

Zollanvari Collection: Introduction and Goals

The Zollanvari collection was established with the goal of promoting Iranian art and culture in Europe. This center aims to present the finest artistic works to buyers by offering high-quality handwoven carpets. The main objective of this collection is, alongside sales, to familiarize people with Iranian culture and traditions.

Direct Connection with Weavers

One of the notable features of the Zollanvari collection is its direct connection with local weavers. This relationship not only contributes to the high quality of the products but also allows customers to become acquainted with the production and weaving processes. These cultural interactions deepen the artistic and historical values of Iranian carpets.

Quality and Raw Materials

The carpets available in the Zollanvari collection are mainly made from natural fibers and vegetable dyes. These characteristics not only impact the durability and longevity of the carpets but also contribute to environmental preservation. The use of natural materials gives the carpets a unique beauty, making each piece one-of-a-kind.

Design and Aesthetics

The designs and motifs of Iranian handwoven carpets are extremely diverse and beautiful. Each design represents a story, event, or specific cultural symbol. This beauty means that carpets are not only used as floor coverings but also as artistic works in home decor.

Cultural and Social Impact

The Zollanvari collection not only sells Iranian handwoven carpets but also helps promote Iranian culture and art in Europe by organizing exhibitions and educational workshops. These activities enhance people’s understanding and appreciation of Iran’s handicrafts.

Customers and Shopping Experience

Customers of the Zollanvari collection enjoy a unique shopping experience. This center provides a warm and friendly atmosphere for customers to make decisions calmly and without pressure. This shopping experience allows customers to choose their desired carpet with greater care and attention.

Challenges and Opportunities

The Zollanvari collection faces various challenges, including competition with other sellers and changing market tastes. However, thanks to the high quality of its products and close relationships with artists, this collection has been able to create significant opportunities in the European market.

The Future of Iranian Handwoven Carpets in Europe

The future of Iranian handwoven carpets in Europe looks bright. Given the growing interest in handicrafts and natural products, the Zollanvari collection can act as a pioneer in this field. We hope that with further efforts, this center can introduce Iranian handwoven carpets as an artistic symbol in Europe.

Conclusion

The Zollanvari collection, as a reputable center for selling Iranian handwoven carpets in Europe, helps promote the rich art and culture of Iran. By offering quality products and maintaining close connections with weavers, this collection has created a warm and friendly environment for buyers. If you are looking to purchase an Iranian handwoven carpet with beautiful designs and high quality, the Zollanvari collection could be a suitable option for you. Choosing these products not only allows you to bring a piece of art into your home but also helps preserve and promote the rich Iranian culture and art.

Exporter selling Iranian handwoven to East Asia

Iranian Handmade Carpets Exporter to East Asia

24 August 2024

by Nahid Salehi with No Comment posts

Zollanvari Company: The Largest Exporter of Handmade Carpets

The high-quality hand-spun wool and beautiful natural dyes used in Zollanvari’s products, along with diverse and creative designs rooted in the rich nature and culture of Fars Province, have consistently attracted global customers. By leveraging these natural resources and rich culture, Zollanvari Carpet Company has produced high-quality products with unique designs that are renowned and popular not only in Iran but also in international markets.
As the leading exporter of Iranian handmade carpets to East Asia, this company holds a significant share of global markets. The company’s products include various handwoven items such as Gabbeh, carpets, kilims, kilim rugs, Jajim, and traditional furniture, each of which showcases the art and creativity of Iranian weaving and design. The variety and excellent quality of Zollanvari products have earned the company global recognition and reputation, drawing customers from all over the world who seek these extraordinary handmade carpets.

Zollanvari: A Nature-Friendly Company

Gholamreza Zollanvari, recognized globally as an artist and the reviver of Gabbeh, has established his brand as a leading name in both domestic and international markets. This significant achievement dates back to 1947. Zollanvari Carpet Company prioritizes health and the environment above all.
The raw materials used in this company are natural and environmentally friendly, and the dyes are also natural and plant-based. From the start of the production process to the final stage, the products are analyzed and tested for environmental compatibility.

Why Choose Zollanvari?

Customer satisfaction is an unwavering principle at Zollanvari Carpet Company, reflecting our commitment to building lasting and effective relationships with our customers. We firmly believe that customer desires and satisfaction are the central focus of our activities. Therefore, we strive to provide a unique experience for our customers by producing hand-spun wool and using natural dyes, along with diverse and creative designs.
The quality of our weaving is renowned not only in domestic markets but also globally, making us one of the largest carpet exporters in Iran. Our products include various handwoven items such as Gabbeh, carpets, kilims, kilim rugs, Jajim, and traditional furniture. Each of these products represents the rich art and culture of this land. Thus, we aim not only to meet the needs of our customers but also to introduce our cultural and artistic values to the world.

The Importance of Exports and Their Role in the National Economy

In many developed countries, exports are recognized as a key driver of economic development and significantly influence the country’s position in global markets. Domestic production and its ability to compete internationally, particularly through exports, can greatly contribute to a nation’s economic independence.
The presence of a country’s products in global markets not only strengthens the domestic economy but also creates jobs and increases national income. In fact, exports can serve as a strategic tool that enables countries to become more resilient against economic fluctuations and crises. Many experts believe that achieving sustainable and effective economic development in the global market is impossible without the growth of exports. Therefore, focusing on supportive policies for production and exports, especially the export of valuable products like handmade carpets, can be the key to a country’s success on the global stage, allowing them to stand out among competitors.

Final Words

With over three generations of experience, the “Zollanvari Handmade Carpet Cooperative” is one of the leading exporters of Iranian handmade carpets to East Asia. This company, by using natural raw materials and plant-based dyes, contributes to the preservation of the environment and the promotion of the art of handmade carpets. You can view the high-quality and unique products of the Zollanvari collection on their website and choose your desired piece. For more information, simply contact the phone numbers listed on the website for the best assistance.

The Largest Producer and Exporter of Iranian Handmade Carpets in the Middle East

24 August 2024

by Nahid Salehi with No Comment posts

The weaving quality of Zollanvari Carpet Company’s products is not only recognized in Iran but also in global markets, establishing the company as the largest producer and exporter of handmade carpets in Iran and the Middle East. By utilizing traditional techniques and high-quality materials, the company has succeeded in producing products that meet the diverse needs of customers.
Their products include various types of handwoven items such as Gabbeh, carpets, kilims, kilim rugs, Jajim, and traditional furniture. Each of these products not only possesses unique beauty and elegance but also reflects the art and skill of Iranian weavers. As one of the largest exporters of carpets from Iran, Zollanvari is committed to maintaining quality according to global standards, thereby continuing to elevate Iran’s name in the carpet industry. These efforts have led to Zollanvari becoming one of the most reputable brands internationally, attracting a wide range of customers.

The Beginning of the Largest Handmade Carpet Producer in the Middle East

The “Zollanvari Handmade Carpet Cooperative, “known by the brand name “Zollanvari”, is one of the oldest and most prestigious brands active in the handmade carpet industry in Iran. With over three generations of experience in this industry, this collection is a testament to the rich history and culture of Iranian carpets. The Zollanvari family began their activities in 1911 in Vakil Bazaar, Shiraz, and since then, they have solidified their position in this industry with continued commitment to quality and artistry.
After obtaining a commercial card in 1980 and forming a cooperative in 1991, the family continued their activities officially and legally, collaborating with dozens of reputable global companies and becoming recognized as the largest producer and exporter of handmade carpets in Iran and the Middle East. These collaborations have not only expanded the market for Zollanvari’s handmade carpets but also enriched the cultural and artistic value of this industry. The carpets produced by this collection are a manifestation of Iranian art and taste and have always been of great interest to enthusiasts and collectors of handmade carpets.

Know Your Target Market in Exports

Identifying the appropriate markets for exporting handmade carpets is a key step to success in this industry. To do this, thorough research on the preferences and needs of consumers in the target countries is necessary. For instance, some markets may prefer traditional designs and warm colors, while others might lean towards modern and minimalist styles.
Therefore, producers must carefully consider the design and weaving of carpets to align their products with different standards and tastes. Additionally, understanding competitors and analyzing their performance in target markets can help exporters develop effective strategies for competition. Attention to detail, high production quality, and proper marketing can thus pave the way for success in this field, leading to increased exports of handmade carpets.

Final Words

Zollanvari Carpet Company, as the largest producer and exporter of handmade carpets in the Middle East, is a symbol of the art and culture of Iranian nomadic carpet weaving. The company is managed by Gholamreza Zollanvari, an artist and researcher of nomadic culture. One of the highest goals of this company is to showcase the unparalleled art of handmade carpets to the world. So far, through the efforts of the entire creative team, many countries have recognized this attractive product and even purchased the finest examples. If you are also interested in purchasing a high-quality and authentic handmade carpet, just visit the Zollanvari website to explore a world of designs and colors. If you have any questions, you can contact the experts of the company for the best guidance. Our goal is to satisfy you while enhancing your knowledge for a memorable and excellent choice. If you are looking to buy various types of Gabbeh and kilim, stay in touch with us.